Fragrance house

100BON

100BON is a Lyon-born fragrance house created in 2017 by Christophe Bombana after his career in major beauty houses. Its founding approach places value in the fragrance itself rather than the bottle or surrounding marketing, combining natural ingredients, refillable bottles, French perfumery expertise, and a simpler, wellness-oriented way of wearing scent. The collection developed from colognes to more concentrated colognes, home fragrance, aromachology, and hygiene-related products, reconnecting fragrance with everyday hygiene. 100BON works with multiple independent perfumers, and its creative work includes the Atelier Ellena collection, conceived as a four-handed collaboration between Jean-Claude Ellena and Céline Ellena, with freedom in their creative choices.