Fragrance house

27 87

Founded in Barcelona in 2016 by Romy Kowalewski, 27 87 began after she created a personal fragrance, sought backing in Paris, and found financial support following two years of searching. The name combines Kowalewski’s birth date with the brand’s two bottle formats, 27 ml and 87 ml. Its creative identity focuses on the present moment, expressed through “No Scent Like the Present” and an “arhythmic” approach that avoids fixed industry patterns. The brand presents fragrance as personal expression rather than a predefined gender role, describing its scents as all-gender and open to individual interpretation. Kowalewski remains involved from concept to final fragrance, originating ideas and working with different perfumers. The collection is arranged across four lines—NOW, GO, WILD, and CALM—organized around states of mind. Rule of 72 marked a shift toward a darker, more confident profile, while Per Sē, created in 2023 for the brand’s seventh anniversary, sits outside the four main collections. In 2026, 27 87 was described as an independent long-term project in modern artistic perfumery.