Fragrance house

3B International

3B International is a fragrance-led beauty and home-fragrance company founded by three brothers whose shared passion was fragrance; a 2026 announcement identifies Raza Khan and Rafat Khan as co-founders. With more than 30 years in fragrance and beauty, it develops, markets, and scales brands for licensors, retailers, and brand owners. Its work spans licensing, private label, and distribution, with an end-to-end process covering fragrance design, scent formulation, brand development, and distribution. On May 13, 2026, 3B International announced a strategic investment and partnership with SBJ Capital. SBJ Capital lists 3B International as a current partner, while the partnership retains involvement from the founders and team.