Fragrance house

A'ddict

A'ddict is a Korean fragrance brand launched by Eleven Corporation in March 2019 and operated by the company, which was established in 2018. Its name combines A with Dictionary, expressing the idea of a fragrance dictionary. The brand’s creative concept, “The Aesthetics of Absence,” treats fragrance as more essential when decorative elements are removed and explores what is invisible yet present. A'ddict’s fragrance identity centers on scents designed to harmonize with the wearer’s inherent or body scent, including solid perfumes and eau de parfums made for mixing or layering. Its early product strategy emphasized solid, alcohol-free, water-based formats; the company reported more than 300,000 solid perfumes sold in 2019 and more than 600,000 in 2020. In 2021, the solid perfume ranked first in Olive Young’s fragrance-category sales. Eat The Peach ranked first in Leferi’s 2022 Korea YouTuber’s Awards fragrance category, while Naked Musk 103 is identified as the brand’s first solid perfume.