Fragrance house

aaa/unbranded

AAA/UNBRANDED began in 2017 with a focus on footwear before moving into cosmetics and fragrance. The privately held brand is headquartered in London, and its associated UK company, AAA/UNBRANDED LTD, was incorporated there on 23 February 2022 for perfume and cosmetics activities; Mario Innocente is identified as its founder. Its identity brings together gourmet craftsmanship, science, sensory experience, and emotional connection across perfumes and skincare. In fragrance, the N series is structured around time, assemble, and essence, following stages of life from birth to death and incorporating maturation and related processes into its concept. N.1/concrete is the first eau de parfum in this sequence and is dedicated to birth. The E-Motional Collection uses fragrance ageing in stainless-steel barrels, American-hickory smoking, and cold infusion, with these techniques inspired by food and beverages.