Fragrance house

Abelha Rainha

Abelha Rainha began in Goiânia, Goiás, selling cosmetics door to door. In 1990, the business became a cosmetics industry established in Aparecida de Goiânia, followed by the launch of its first product catalogue in September 1991. Direct selling remains part of the brand’s commercial identity, with cosmetics marketed through registered resellers and distributors alongside catalogue sales. Today, Abelha Rainha presents perfumery as a distinct area, spanning feminine, masculine, and body-splash categories. Its fragrance portfolio includes Irresistível: both its masculine and feminine versions were finalists in the Latin American perfume categories at the 2024 Atualidade Cosmética awards, while the masculine version won Best Latin American Men’s Perfume that year.