Fragrance house

Acca Kappa

Founded in Treviso, Italy, in 1869 by Hermann Krüll, Acca Kappa takes its name from the Italian pronunciation of his initials. The company began as a brush manufacturer before developing into a beauty business spanning brushes, personal-care products, and fragrances. Now an independent family business spanning four generations, it remains associated with Treviso, craftsmanship, design, and Italian artisan tradition. Its 150th anniversary in 2019 was marked by a limited-edition Infinito brush made from walnut. Acca Kappa’s fragrance legacy is represented by White Moss, launched in 1997 as a unisex, best-selling fragrance and described as an icon. An aromatic composition inspired by Italian spring, White Moss combines citrus, lavender, white musk, and woods.