Fragrance house

Acqua Delle Langhe

Acqua delle Langhe was founded in 2012 by Alberto Avetta in La Morra, Piedmont, as a project expressing the region’s character and olfactory identity, with its operating center in the Langhe. Its creative language draws on the area’s vineyards, saline soils, landscapes and local history, alongside ancient Roman roots and modern Piedmontese creativity. Avetta is identified as the creator of the project and its product lines. The brand’s first personal fragrances were Cannubi, Arborina and Villero; by 2023, its work encompassed both personal and home fragrances inspired by vineyards and surrounding landscapes. Its current Trame collection extends that place-based approach to fabric fragrances associated with Piedmont.