Fragrance house

Acqua di Praga

Acqua di Praga is a Czech fragrance brand founded by Barbora Michalička Svobodová, who was responsible for niche-fragrance selection at Fragranza Perfume Gallery. The brand was prepared for almost four years before its 2023 launch, after delays caused first by the COVID-19 epidemic and later by the war in Ukraine. Its creative identity centers on Czech roots, Bohemian culture, freedom, independence, and self-expression. Svobodová directed the concept, visual presentation, and story of Bohemia, the brand’s first fragrance, which was released in 2023 directly by Fragranza Perfume Gallery. Presented as a unisex scent, Bohemia expresses Czech Bohemian freedom and independence through a profile combining citrus and spice with floral, aquatic, leather, amber, and woody facets.