Fragrance house

Acqua di Taormina Parfums

Acqua di Taormina Parfums is a Sicilian fragrance brand conceived and distributed by MAT SRL, a privately held company based in Catania and founded in 2009 by a family of Sicilian entrepreneurs. Its identity is dedicated to Taormina and Sicily, drawing on the sea, citrus, sunlight, and Mediterranean aromatic vegetation; the town, historically known as Tauromenium, is represented through its rocky plateau, Ionian setting, views of Etna, and Ancient Theatre. A newer extension, Collezione Privata, comprises six fragrances inspired by a perfumer’s journey through Sicily, translating different landscapes and memories of the island into scents associated with places including Capo Passero, Ortigia, Pantalica, Segesta, and Erice.