Fragrance house

Adam Levine

Adam Levine is a fragrance brand created through an exclusive licensing agreement signed in January 2012 by Adam Levine Productions Inc. and Adrenalina Inc., doing business as ID Perfumes, for worldwide development of products using Levine’s likeness. Its debut collection arrived in February 2013 with separate fragrances for men and women, extending Levine’s public identity as Maroon 5’s front man. Levine participated in the creative development, shaping the fragrances and packaging; microphone-inspired bottles connected the presentation to his musical identity. The arrangement licensed rights to develop, manufacture, market, distribute, and sell the fragrances, while Adam Levine Productions retained ownership of the Adam Levine trademark. In scent, the women’s fragrance is associated with a woody-floral profile distinguished by pronounced sandalwood.