Fragrance house

Addison Rae

Addison Rae Fragrance was announced in October 2021 and launched its first fragrance collection on November 4 of that year. Created by Addison Rae in collaboration with Hampton Beauty, the brand identifies Rae as a co-founder. Its initial AF Collection organized fragrance around three moods—Chill AF, Happy AF, and Hyped AF—each associated with a different emotional state. The brand’s official site groups its fragrances under the AF concept and describes the collection as mood-boosting. The launch included heat-sensitive bottles that change color with temperature, reflecting the mood-ring concept used in the brand’s public presentation. Its formulas are water-based and alcohol-free, while the brand’s About page describes the use of green chemistry and sustainably sourced sugar-cane by-products.