Fragrance house

Adil Qadri

Founded in 2018 by Mohamadadil Malkani, known as Adil Qadri, the perfume brand developed through a digital-first direct-to-consumer model that brought traditional attar into contemporary presentation while retaining links to Indian and Arabic perfumery traditions. Its approach combines traditional Arabic perfumery with modern French notes and uses batch standardisation and updated packaging to address inconsistency in the attar market. In 2022, Adil Qadri expanded beyond its original non-alcoholic roll-on format into non-alcoholic deodorants and perfume sprays, connecting attar with a broader range of fragrance formats and online consumer access. Shanaya Luxury Attar Perfume is listed as a best seller within the brand’s range.