Fragrance house

Aerie

Aerie began as American Eagle Outfitters’ intimates sub-brand, announced in February 2006 and launched nationwide later that year. It has since grown into a broader lifestyle brand spanning intimates, apparel, activewear, and swim, while remaining part of American Eagle Outfitters, Inc. A defining moment in Aerie’s public identity came in 2014 with the launch of #AerieREAL, when the brand stopped retouching people and bodies in its campaign imagery. That commitment to body acceptance and unfiltered beauty continued through its creator and marketing work in 2023. In 2025, Aerie extended the policy by reaffirming that it would not use AI to generate bodies or alter people and bodies in its images, linking its current creative practice to the representation principles established by #AerieREAL.