Fragrance house

AERIN Beauty

Founded in New York City by Aerin Lauder in 2012, AERIN Beauty began as a cosmetics-centered lifestyle venture connecting beauty with home, travel, fashion, and design. Its original concept also included plans for jewelry, interiors, accessories, fabrics, and home items. Lauder defined the brand around modern, effortless beauty, while its fragrance collection was conceived as a wardrobe inspired by her travels, heritage, and memories. That place-based approach is reflected in Mediterranean Honeysuckle, identified as one of the collection’s best-selling fragrances and linked to the Mediterranean setting that informs AERIN’s creative sources. In 2024, Lauder described Aegea Blossom as her latest fragrance launch, connecting it to sailing on the Aegean Sea. Across its cosmetics and fragrance work, AERIN Beauty brings lifestyle design together with personal memory and a sense of place.