Fragrance house

Afri Pure

Afri Pure is a South African hair-, skin-, and body-care brand centered on natural oils and plant-derived ingredients. Its public creative identity developed around African provenance, plant-based oils, and education about hair and skin care. The Afri Pure private company was incorporated in South Africa on 9 October 2020. Presented as a newly launched brand at the 2022 Clicks Beauty Playground, Afri Pure was associated with Great Africa Hair Company’s Best Stand award at the event. In March 2023, Great Africa Hair Company and Dis-Chem showcased its first products, including plant-based oils for hair and skin, oil-sheen spray, and blended oils.