Fragrance house

Agarthi

Agarthi is an Italian fragrance brand created and publicly associated with Aquacosmetics, the Milan-founded cosmetics and artistic-perfumery company established in 2002. Aquacosmetics publicly presented Agarthi on 15 September 2023. Its identity draws on Agarthi, a legendary and inaccessible realm at Earth’s center, bringing together Hollow Earth imagery, mythology, literature, science, and a metaverse-oriented visual language. The original Agarthi Scent Core launch comprised four extrait de parfum fragrances conceived as a unified journey through imagined subterranean landscapes. Developed with French fragrance house MANE, the fragrances use selected MANE materials with attention to sustainability and biodiversity, including Conscious Sourcing and Jungle Essence technology. In July 2025, the collection expanded with Magnetic Magma and Magnetic Maze, both composed by Julien Rasquinet.