Fragrance house

Agrado

Agrado is a Valencian perfumery and cosmetics brand within Romar Global Care Group. The group dates the founding of Agrado Cosmetic to 2009. In 2012, the AGRADO trademark was transferred to Quimi Romar, while Realza Group became majority shareholder of the wider Quimi Romar group. In 2019, GPF Capital entered the group and merged the two companies; in 2020, the integrated business became Romar Global Care Group. In June 2024, Romar Global Care was acquired by Acon and DeA Capital. Agrado’s public range includes perfumery and cosmetics, including the Agrado Sun Care line, alongside the “Love, Care, Planet” claim.