Fragrance house

Aholic

Aholic is a French fragrance brand launched in 2025 as Groupe Bogart’s perfume house and included in the group’s fragrance portfolio. Its identity centers on addiction, temptation and impulse, treating perfume as an artistic metaphor for sensory transformation rather than an endorsement of dependency. The debut collection comprised seven intense, contrasting fragrances created with four perfumers: Aurélien Guichard, Mathieu Nardin, Olivier Maurel and Dominique Preyssas. A sculptural black bottle, with its conical body and spherical cap, gives the brand a visual language built on the tension between geometric simplicity and sensual temptation. Aholic’s fragrance experience is centered on obsessive allure, forbidden pleasure and self-expression through scent.