Fragrance house

Aimée de Mars

Founded in 2015 by perfumer Valérie Demars, Aimée de Mars takes its name from Demars’s grandmother, Aimée Demars, whose garden of roses and plants helped spark Demars’s vocation for perfumery. Before creating the brand, Demars spent about two decades in the cosmetics industry, working across conventional and organic or natural cosmetics. She is the brand’s founding perfumer and central creative figure. Aimée de Mars defines its fragrance identity through Aromaparfumerie, an approach combining French perfumery with aromatherapy and connecting scent with emotions and wellbeing. Its fragrances use ingredients of natural origin, and each creation includes an active core of 21 essential oils. Rose recurs across the collection and is linked to the origin of the Aromaparfumerie concept. Belle Rose, a floral-rose fragrance, is identified as the brand’s emblematic natural fragrance.