Fragrance house

Aitana

Aitana is a fragrance brand created around Spanish singer Aitana Ocaña, who developed her own perfume in collaboration with Puig in 2018. The first fragrance, named Aitana, launched in December 2018 and connected the brand to the youthful, spontaneous persona described in contemporary coverage. In 2020, Be Magnetic introduced a distinct fragrance direction associated with evening and special occasions rather than the fresher character of the first scent. Aitana 1999 followed in 2021, linking the fragrance to Ocaña’s birth year and an early-2000s-inspired artistic direction. The self-titled Aitana is the brand’s clearest signature fragrance example, as its first launch established the fragrance identity under the artist’s name.