Fragrance house

Al Musbah

Al Musbah traces its beginnings to Makkah in 1973, when it started as a wholesaler of European and U.S. perfume brands. In 2006, it launched its first fragrance collection, moving from perfume distribution and retail into developing its own scents. The business later grew into the diversified Saudi Al Musbah Group, which retained Al Musbah as its cosmetics and fragrance brand. In 2019, the fragrance business was publicly rebranded as Almusbah Blend, bringing together inherited tradition and a modern vision. Its creative identity pairs inspirations from tradition with fragrances designed for contemporary life, expressed through simple, elegant packaging and an aim to reflect the spirit of place. Documented fragrance collections include a 2016 Musk Collection built around seven musk accords and the 2019 Oud City Collection, a group of four unisex oud fragrances inspired by Florence, Shiraz, Geneva, and Venezia.