Fragrance house

Al Qaiser

Al Qaiser is a 2025 fragrance presented under the Amiri by Hamidi name rather than as a separately established fragrance house. Its context is Hamidi, a fragrance brand within Sterling Group, whose parfums industry began in 1998 and whose corporate history is associated with the Fakhruddin family enterprise, founded by Fakhruddin Ebrahimiji in 1963. Hamidi’s stated identity draws on traditional Arabic perfumery while developing contemporary, non-alcoholic fragrances for a global audience. Al Qaiser is classified as an oriental woody scent for women and men.