Fragrance house

Al Raheeb

Al Raheeb Perfumes Ind. LLC is listed among the Lattafa group companies, and Lattafa Perfumes is identified with the brand in a Beautyworld Middle East exhibitor index. The group’s roots trace to 1974, when Shaikh Shahid Ahmed began working with his uncle at a family perfume store in Dubai; Lattafa Perfumes was officially launched in 1990 by Shaikh Shahid Ahmad and family members. Its stated creative direction combines Arabic and oriental perfumery with French fragrance styles, with brands developed around different fragrance identities and market positions. Within Al Raheeb’s fragrance range, Khurafi is classified as a gourmand-sweet perfume for women and men and is identified as a popular Al Raheeb scent.