Fragrance house

Al Seer And Safeer Perfumery

Al Seer and Safeer Perfumery was founded in the United Arab Emirates in 1981. The business is a venture of Afzal General Trading L.L.C., established in Dubai and London. It curates perfumes, colognes, bakhoor, and other fragrant products, sourcing from established fragrance houses while promoting local artisans and perfumers. Its fragrance identity includes amber and Western fragrances.