Al Wataniah is a Dubai fragrance brand established in 2019 and a signature perfume brand of ABC International. The wider ABC Group dates to 1964, while its dedicated fragrance business was formed in Dubai in 2002. Al Wataniah was created to express Dubai’s history and heritage through scent, pairing traditional Middle Eastern materials such as oud and musk with more broadly accessible fragrance styles. Its creative identity draws on the contrast between Dubai’s traditional heritage and its modern urban character, with an emphasis on identity and self-expression through fragrance. The house currently organizes its offer into Classic, Eternal, and Niche collections.
