Fragrance house

Alberta Ferreti

Alberta Ferretti began producing collections under her own name in 1974, after opening the Jolly Shop boutique at age 18. In 1980, she and her brother Massimo founded Aeffe S.p.A., and she debuted the Alberta Ferretti collection on Milan runways in 1981. The brand’s design language is associated with chiffon, embroidery, lace, slip dresses, and refined, sensual lines, with an airy, softly feminine identity. Ferretti introduced Philosophy as a younger or diffusion line in 1984. Aeffe, founded by Alberta and Massimo Ferretti, remains the corporate home of the Alberta Ferretti brand. On October 15, 2024, Aeffe appointed Lorenzo Serafini creative director, succeeding the founder; he had led Philosophy di Lorenzo Serafini since joining Aeffe in 2014. Serafini presented his first Alberta Ferretti runway collection in February 2025, with a direction described through lightness, femininity, individuality, and a modern interpretation of romanticism. In fragrance, the eponymous Alberta Ferretti fragrance launched in 2009 as the brand’s first fragrance and was described as a floral signature reflecting Ferretti’s feminine design language.