Fragrance house

Alejandro Sanz

Alejandro Sanz is a celebrity fragrance brand associated with the Spanish musician Alejandro Sanz. The name ALEJANDRO SANZ was filed as a U.S. trademark for perfumery and cosmetics on July 13, 2000, identifying Alejandro Sánchez Pizarro as its owner. The first fragrance line, Siete, launched in Madrid in October 2007 in partnership with Idesa Parfums, with parallel women’s and men’s versions. Music provides the brand’s clearest creative thread: Siete was presented as an olfactory interpretation of the seven musical notes, while perfume creation was compared with composing a song. In 2019, the brand returned with Mi Acorde, a women’s and men’s pair developed with Tailored Perfumes; Alejandro Sanz participated in the creative process and fragrance selection. Its name links a musical chord with an olfactory accord.