Fragrance house

Alendor

Alendor was born in 2018 as a fragrance brand built around storytelling, creative independence, artistic expression, and freedom for its perfumers, and launched in 2020. Its identity combines German design with French perfumery, approaching scent through emotion, memory, dialogue, and storytelling. The Seductive Collection and Alendor X were its first signature lines; the Seductive Collection was also its first collection, created with perfumer Nathalie Feisthauer after three years of collaboration. Skywalk is the first fragrance in the X collection and is credited to Feisthauer. In 2023, Alendor paused to reconsider its creative direction, redesign its packaging, and reconnect with its audience. Mount Capital GmbH is identified as Alendor’s parent company. For Fall/Winter 2025, the brand introduced reimagined collections and debuted Scentario by Alendor. Its current creative philosophy is expressed through “beauty in imperfection”: the core collection explores raw, unpolished emotional experiences, while Scentario addresses memory and human connection.