Fragrance house

Alex+

Alex+ is an Italian fragrance brand founded in 2022. Its creative concept is framed as a “glitch”: translating ideas and mental images originating online into tangible fragrance experiences. The line began as Alex Perfume’s first attempt at making his own fragrance line, reflecting the creator’s tastes, personal path, and olfactory perspective, before he developed the separate Alex Perfume brand as a fuller expression of his creative vision. Alex Perfume provides Alex+’s creative direction, while perfumer Arturetto Landi created its fragrances. In 2024, Tabacco+ marked a later development of the line.