Fragrance house

Alexander

Alexander is a Swedish niche perfume brand developed by Alexander, who grew up in Simrishamn, in collaboration with perfumer Sfean J.A. Their work combined Alexander’s creative ideas with Sfean J.A.’s perfumery expertise. Each fragrance incorporates at least one element reminiscent of the Swedish landscape while bringing together Eastern and Western fragrance traditions. Sfean J.A. is credited as the perfumer of Excellence, one of the brand’s documented fragrances.