Fragrance house

Alezz Oud

Alezz Oud is a Saudi fragrance and oud establishment based in Jeddah, Saudi Arabia. Its identity centers on oud, natural oud wood, musk, incense, and perfumes sourced across different fragrance cultures. The brand’s creative direction reflects its fragrance maker’s study of tastes and perfume practices across the Gulf, Europe, Eastern markets, and Western laboratories, followed by a return to Saudi Arabia with a plan for an internationally oriented collection. Its fragrance history includes Hersh Bukhori as an early defining launch, followed by Hersh Lahab and Hersh 2; the Hersh line later broadened beyond those first three fragrances into a wider collection.