Fragrance house

Alfred Dunhill

Alfred Dunhill was established in London in 1893, when Alfred Dunhill inherited his father’s saddlery business and began adapting it for the emerging automobile era. Its development is associated with functional innovation, craftsmanship and English style, reflected in its emphasis on British craft, classicism, timeless design and functionality. In 1993, Dunhill was separated from the Rothmans tobacco interests during the creation of Vendôme Luxury Group, placing the brand among Vendôme’s luxury-goods businesses while Rothmans retained the tobacco group. Today, dunhill is a British men’s luxury Maison focused on menswear, leather goods and hard products. Simon Holloway became Creative Director in April 2023, and his debut collection arrived in stores in June 2024, continuing the House’s English style codes, classicism and timelessness. In fragrance, a ten-year exclusive worldwide license with Inter Parfums began in April 2013. Dunhill Icon followed in 2015, with the Icon family extended by Icon Absolute, Icon Elite and Icon Racing. Inspired by English classicism and British motoring design, Icon is a woody aromatic fragrance pillar for dunhill.