Fragrance house

ALIZA

ALIZA is a fragrance collection introduced by House of Rasasi, bringing traditional perfumery craftsmanship together with contemporary sensibilities. It sits within the history of Rasasi, whose fragrance business began in 1979 when Haji Abdul Razzak Kalsekar opened a perfume shop in Dubai’s Murshid Bazar; his six sons later helped develop the family enterprise. Rasasi is a family-owned fragrance enterprise, and in 2025 Rasasi Perfumes Manufacturing L.L.C. filed a trademark application for ALIZA covering perfumery and perfumes; the application was listed as active at the source’s last update.