Fragrance house

AllSaints

AllSaints traces its history to 1994, when Stuart Trevor and Kait Bolongaro were identified as its founding designers, with creative inspiration rooted in East London. Its early foundation was associated with rock ’n’ roll, while its identity developed around leather jackets, biker boots, unexpected prints, industrial references and the ramskull symbol. In 2005, Trevor sold AllSaints to fashion entrepreneur Kevin Stanford, who oversaw a major expansion; Lion Capital’s majority investment in 2011 rescued the brand from potential collapse and changed its ownership structure. In 2026, Aaron Esh began a substantial creative reset as chief creative officer, introducing a new brand image, revised social and web presence, and an updated ramskull logo. AllSaints’ fragrance collection, created with perfumer Gabriela Chelariu, was conceived as unisex. Sunset Riot is described as a bestseller, while Shoreditch Leather translates the brand’s leather-jacket language into scent through a collection presented in leather-wrapped bottles with industrial-inspired metal hardware.