Fragrance house

Almah Parfums

Almah Parfums was started in 1948 by Valentí Perelló, an expert in macerations and essential oils who wanted to create a luxury perfume brand. Based in Barcelona, the Spanish fragrance house combines inherited artisanal methods with a contemporary niche-perfumery approach, drawing on nature, essential oils, maceration, knowledge, and design. The business is currently guided by Jaume and Jordi Magrans, descendants of Perelló; they manage the company and create its formulas themselves, with Jordi also identified as the brand’s nose. In 2019, Almah entered personal perfumery with an extensive fragrance line presented at Pitti Fragranze. Among its fragrances, Mr. Keops is one of the collection’s standout scents and a bestseller. Its modern composition was developed from an old formula found in a Cairo bazaar.