Fragrance house

Almah Parfums 1948

Almah Parfums 1948 traces its origins to 1948, when Valentí Perelló, an expert in macerations and essential oils, began the business. Its public history distinguishes that heritage from the brand’s development as a modern fragrance house: in 2019, Almah entered personal perfumery at Pitti Fragranze with an extensive fragrance line. The brand’s identity is rooted in inherited expertise in maceration and essential oils, alongside a maceration and extraction process developed by Valenti Perelló. Almah is currently guided by Jaume and Jordi Magrans, who continue Valentí Perelló’s family legacy. Jordi Magrans is identified as the nose associated with Almah’s fragrances, whose collection has been described as drawing on his travels, including Kowloon Bay’s connection with Hong Kong.