Fragrance house

Alpert Company

Alpert Company began as H. Alpert & Co., a fragrance venture established around 1986 by Herb Alpert; its first product line, Listen, debuted at Nordstrom in November 1988. Developed with fragrance specialist Miriam Novalle, the line translated Alpert’s musical vocabulary into scent: perfumers listened to his albums during development, while working titles included Brass, Trumpet, Cello, and Flute. Alpert was personally involved in every fragrance decision and composed and performed the music for Listen’s television commercials. Listen was followed by Listen for Men in 1991. Beyond fragrance, Alpert’s creative work encompasses music, visual art, production, and philanthropy.