Fragrance house

Alrehab Perfumes

Founded in Jeddah, Saudi Arabia, in 1975, Alrehab Perfumes builds its identity on Arabic fragrance heritage while incorporating creativity and innovation. Over the decades, its products expanded into markets across the globe, while its fragrance offering developed from concentrated perfume oils into sprays and home scent; small roll-on formats remain central to the brand’s identity. Alrehab also obtained European agencies including the French companies Paris Bleu and Rémy Marquis, and its later oriental fragrance work combined Eastern and Western perfume influences. Choco Musk is associated with Alrehab’s fragrance legacy, offering a chocolate, vanilla, and musk profile and a global cult following.