Fragrance house

Alûstre

Founded in Copenhagen with the incorporation of Alustre P/S on 12 October 2021, Alûstre is a luxury beauty brand spanning cosmetics, perfume and beauty accessories. Its initial product portfolio went live in March 2023 after research into consumer needs and refinement of its strategy. Diamonds shape the brand’s identity through its DiamondInfused™ process, which suspends diamond particles in nail lacquer and extends the concept into other beauty categories for performance and colour-enhancing purposes. Its philosophy encompasses individual expression, inclusivity, elevated design, signature technologies, environmental respect and performance, linking beauty rituals with personal appreciation and emotional connection. In fragrance, Alûstre uses aromatic compositions designed to interact with the wearer’s physicality and individuality, with eau de parfums crafted in Grasse, France. Bertrand Duchaufour is associated with the fragrance range, with recorded fragrances dating from 2023 to 2024. Alustre S.A. is identified as the parent company in corporate reports.