Fragrance house

Alviero Martini

Founded in Milan in 1991, Alviero Martini built its identity around the Geo map, Italian style, accessories, and travel-oriented collections. The map motif originated in 1987, when Alviero Martini applied an old map found in Moscow to a suitcase; the idea developed into a line of bags and luggage. Its collections extend beyond leather goods to include travel goods, footwear, textile accessories, and clothing. After designing the Prima Classe collection through 2005, Martini pursued a separate creative path under ALV—Andare Lontano Viaggiando—with a Passport print derived from stamps collected from his passports. Ownership changed in stages: Martini sold a majority stake to Final S.p.A. in 2003, and Final wholly acquired Alviero Martini S.p.A. in 2006. By 2018, the brand was reported as controlled by Holding Final, owned by Luisa Angelini. From the spring–summer 2018 season, Celeste Sangermani led a contemporary refresh of the Geo identity for the leather-goods lines without abandoning the heritage motif.