Fragrance house

Amaran

Amaran is a Dubai fragrance brand associated with Beauty & Perfume International (BPI), which currently includes it in its public portfolio. Established in 2021, the brand combines Middle Eastern fragrance heritage with contemporary sensibilities. Its olfactory identity emphasizes layered compositions, pairing fresh openings with structured hearts and deeper woody, amber, and musky bases. BPI’s 2023 catalogue presents Amaran through themed lines including Kings & Queens, Oxana, Micado, Voca, Sunrise, and Heaven by Amaran. Across these collections, the brand’s concepts engage with identity, character, beauty, confidence, and self-expression.