Fragrance house

Amaro

Amaro is a Swiss niche fragrance brand from Zürich, founded by Fatmir Demaili. Its identity is built around fragrance as a vehicle for identity, memory, and emotion, with each composition presented as an individual olfactory world. The founding UNUS collection comprises Aeterna, Mio, Paradisus, and Capulus, all documented as 2024 releases. Amaro’s fragrances are limited to 3,000 flacons worldwide. In 2026, the DEUS ROMANUS collection added Juno and Mars, drawing its creative theme from Roman mythology. The brand’s perfumes and creative guidance are attributed to perfumer Andreas Wilhelm. Amaro Group GmbH is named as the manufacturer of an Amaro fragrance, and in June 2025 Samir Demaili became the holder of all 20 shares after Fatmir Demaili and Alan Wey exited.