Fragrance house

Ameenah

Ameenah traces its origins to humble beginnings and a family-led pursuit of agarwood and oud oil. For nearly four decades, the family has devoted its business and lives to the care, cultivation, and distillation of oud. Inspired in its early years by the natural and cultural diversity of Southeast Asia, the brand’s continuing work is to refine and present new ways of experiencing oud. Today, Ameenah’s range spans oud, oud oil, fragrance, and home fragrance. Oud is the brand’s defining olfactory family, while its fragrance catalog spans Classic, Imperial, and Oriental collections, reflecting an evolution from its oud-oil heritage into a broader fragrance-house structure.