Fragrance house

Amirius

Amirius dates its beginnings to 2015, with a name formed from founder Amir’s name and the suffix IUS. Based in Paris, the French-oriented creation house draws on the intersection of French elegance and Oriental sensuality. Its fragrance editions are recorded as beginning in 2020, with newer editions dated 2025. In a 2023 Esxence interview, Mehdi Zinoune described Amirius as his first fragrance brand and connected its early expression with woody fragrances including Terrific, Exciting Story, and Parfum Crypté. In 2025, the house presented a collection structured as chapters in an imagined story, with each fragrance tied to a place or episode. Give Me A Hug was especially popular at Milan’s Zhor store, where it sold out and prompted an order for another batch.