Fragrance house

Amyi

Amyi was founded in November 2019 by Larissa Mota and Luciana Guidi as a Brazilian niche-perfumery beautytech, pairing fragrance with technology and an educational sensory journey designed to help people understand their olfactory preferences. Its founding approach favored authorial creations and gave invited perfumers broad creative freedom, while Mota became creative director, drawing on prior experience at Givaudan that shaped the project’s ambition for Brazilian high perfumery. Amyi VIII, created by perfumer Samuel Moraes, became the first Brazilian fragrance to reach the finalist stage of The Art and Olfaction Awards’ Independent category in 2020, five months after its launch. In 2025, Amyi 5.22 received a Glamour Beauty Award. Today, Amyi focuses on unique fragrances, technology, innovation and personalization, with a collaborative and sustainable identity.