Fragrance house

Ana Hickmann

The Ana Hickmann brand began in 2002 through an invitation to create a shoe line with Vizzano. It subsequently expanded from footwear into eyewear, clothing, nail products, and other beauty-related areas. In 2016, the brand moved toward a more directly controlled own-brand model, bringing previously licensed activities into its own structure. Its current makeup identity was developed with Ana Hickmann’s creative input and emphasizes elegance, innovation, authenticity, and individual expression. Ana Hickmann Beauty was founded in 2024 and transferred in January 2026 to Pink Fashion House, whose managing partner is Ana Hickmann’s brother, Luiz Carlos Hickmann. The transfer assigned him responsibility for developing products for the beauty business. In fragrance, a 2016 partnership with Jequiti produced Elegance, a floral scent inspired by roses, followed in 2024 by a Giverny partnership on two fragrances associated with self-love, passion, and sensuality.