Fragrance house

anatomē

Founded by Brendan Murdock, anatomē is a London-based modern apothecary built around scent, botanical extracts, and wellbeing. Murdock developed the brand after earlier ventures including the London restaurant CRU and grooming company Murdock London, revisiting an apothecary concept after leaving the latter. Its early offer focused on daily and night oils before shifting toward botanicals, aromachology, and emotional and physical wellbeing. In 2022, anatomē withdrew its day oils, reformulated its range, and concentrated on sleep oils. The brand later revised its creative identity toward a more luxurious, timeless expression through redesigns of its packaging, website, and communications. Fragrance is framed as a wellbeing practice, informed by aromachology and the relationship between scent, mind, and body. This approach shaped its six-fragrance wellbeing parfum collection—Order, Energy, Focus, Balance, Support, and Expression—which launched as a major development in 2024 and was curated and formulated by Murdock with aromachologist Anastasia Brozler.