Fragrance house

And Other Stories

And Other Stories was launched by H&M Group in 2013, with design studios in Stockholm, Paris and Los Angeles. The brand offers ready-to-wear, shoes, accessories and beauty, and its identity centers on expressive storytelling, creativity, self-expression and individuality in clothing for everyday living. From its launch, beauty was positioned alongside clothing, shoes, bags, jewellery and lingerie as part of a complete personal look.