Fragrance house

Andreea Rada

Andreea Rada is a Romanian fragrance brand founded by Andreea Rada after she moved from a legal career into perfumery. Her involvement in the fragrance trade began in 2015, with work in perfume retail and distribution in Romania and Italy preceding the creation of her own label. The brand presents perfume as an emotional, sensory ritual shaped by inspiration and sensitivity. Its olfactory identity combines intense, sensual, sophisticated compositions with Oriental notes and modern accents, alongside an emphasis on strength, seduction, and authenticity. Public fragrance references date its earliest editions to 2024, with further editions appearing in 2025. The collection is described as limited-edition niche perfumery inspired by Oriental and Arabic traditions, with each perfume framed as a distinct story and olfactory experience. Among its documented thematic examples, Cleopatra Shadow evokes regal femininity, while Sapphire Serenity represents pure elegance. The fragrances have been created with perfumers including Olivier Cresp, Coralie Spicher, Belén García, Olaf Larsen, and Hamid Merati-Kashani.